Fading out part of an image in photoshop

How can I achieve this technique of fading in and out of a web background picture in Photoshop. How do I continue the background of an image in Photoshop. Use the Selection tool to mark out the area you want to fade.
I have space to show only a part of an image - my audience will recognise it just from the top half so I want to 'fade it out' in an attractive way not just cut it off. Fading One Section of an Image.
Fading out part of an image in photoshop
You can also save the images in a format that supports transparency in order to use it on a website where the faded part of the image blends with your page background. Friends Golden Labrador Retriever Pups Picture. Watch How To Fade Images In Photoshop from the leading how to video provider. Consultingdeloitte Logo Oliver Wyman Logo - Oliver Wyman Logo Transparent.